Growing Your Freelance Career

In this guide, you’ll learn how to grow your freelance career and bring your freelance business to the next level. Find tips on finding work, upskilling, starting an agency, and other ways to earn extra income.

Shifting the mindset: From job hunting to skill marketing

Given these realities, it's no surprise that many professionals are questioning whether traditional job hunting is still the best way to build a career. Instead of asking "Who will hire me?", it may be more effective to ask, "What problems can I solve, and who needs my skills?"

For decades, the path to career success was straightforward: secure a stable full-time role, prove loyalty, and work your way up. But with corporate downsizing, automation, and economic volatility, putting all your security in one employer's hands is riskier than ever before. Today, the people who thrive are often those who are willing to rethink the system altogether.

Freelancing offers an alternative model. Rather than being dependent on a single employer, freelancers market their skills directly to the businesses and clients who need them most. Research backs up this shift: nearly one in three knowledge workers now operates as a freelancer, and 81% of executives report being interested in skills-based hiring. In other words, companies are already warming to the idea of working with independent professionals who bring specific expertise to the table.