
To see what this shift can look like in practice, consider the story of Monya, a marketing professional with a strong background in brand strategy and digital campaigns.
Monya built her career through traditional roles in both Berlin and London, where she managed large projects and oversaw multi-channel campaigns. But when her company went through a round of downsizing during an economic slowdown, she suddenly found herself at a crossroads. With the job market sluggish and competition fierce, Monya decided it was time to test a different path: freelancing.
At first, she treated it as a temporary fix, a way to stay active while exploring her options. But soon she discovered that freelancing gave her something her old roles never had -- freedom. She began working with clients from around the world, choosing projects that truly aligned with her skills and values. No longer bound by a rigid office schedule, she was able to design a career that fit her life rather than the other way around.
The financial results surprised her as much as the professional freedom:
"I never expected freelancing to surpass my corporate salary, but now I earn more than I did before -- and I decide which clients I want to work with."
Monya's experience is a powerful reminder that freelancing is not just a way to get through tough times. It can be a chance to completely reimagine your career, giving you control over both your income and your future.